- LOCATION: TURIN
- YEAR: 2014
- FORMAT: 355 x 525 mm
- CLIENT: TUTTOSPORT
A few weeks after Corriere dello Sport – Stadio‘s redesign, its northern associate, Tuttosport, came out with its own. They are still competitors, but they currently share some resources. Thus, it was necessary to develop a new design, compatible but different enough to maintain its personality.
They share the same grid and body text (Utopia), but all the other fonts are different (Scout). In the process, we unified the color palette, we improved the navigation and we made an in-depth work on readability and information hierarchy. To keep the strong personality of the newspaper, we preserved the historical and recognizable masthead, although we redrew it to improve sizes and proportions, also using a brighter color.